Where were you born?
Where do you live?
Where do you work?
What has been your professional career?
I started working at the Antoni Tàpies Foundation where, thanks to Pau Dito (head of the publications department) I learned everything related to the publishing world: design, management with commercials, printing control... If, when I left university, I hadn’t decided to work there, today I would do something completely different. The best thing is that, in addition to learning everything related to design, I met Tàpies personally, saw his workshop and learned from his work.
Then I started working with Judit Rigau, sharing many hours of work, until creating dosgrapas as a company in 2013. Later, Raül Roncero joined the team and thus we opened up to the entire world of web design and programming. Without them and the rest of the team (currently we are eight people) it would be impossible for everything to work.
In 2014, thanks to Elisava, Ferran Adrià contacted me to work hand in hand with him. This collaboration lasted for two years and once I got to know his work methodology, we have been working with several projects to date. The main project we have done is that of the Bullipedia, where we model the books they publish, but we have also collaborated with projects for companies such as Disney, Lavazza, Cirque du Soleil or Grífols, among others.
Currently from the studio we work with other clients such as MACBA or the Catalan Encyclopedia, trying to reproduce the relationship we have previously had with elBulli or the Tàpies Foundation. We understand that the designer, even if external, has to work as one more department of the client's company and must take them into account from the beginning of each project.
What is design for you?
Combining functionality and aesthetics (although there are three aspects to take into account) to find a solution for an order (personal or external) having as a result objects, spaces, graphic communication, process solutions, interactives...
Who inspires you professionally speaking?
Working with the Ferran Adrià doesn’t leave you with indifference, he makes you question and rethink some things that you often take for granted. The elBulli team has been an equal or more important influence: knowing how or what each one has contributed with has been an inspiration. Everyone who has worked with elBulli shares a way of being and that is difficult to see in any other company.
Regarding designers in Barcelona, Mario and Nieves Berenguer for me are referents within the editorial design. I am also fascinated by the job of Josep Basora and Martí Guixé.
How would you define your time at Elisava?
We experienced a change from Carrer Ample to La Rambla, something equivalent to the change from Freehand to Illustrator. The feeling is that Elisava has always been of change, it has adapted itself to the moment and renewing itself every day. My time at school is almost parallel to Elisava's continuous change.
After completing my studies, I was part of the board of Elisava Alumni where I had a totally different experience from the one I had lived up to then as a student: I continued to be in contact with professionals in the sector and kept up-to-date just as the school does, something that it is often difficult to do alone in the work environment.
What has marked you the most of everything you learned at Elisava?
I will always value the technical knowledge learned at Elisava, as well as having a teaching staff that is an active reference in the professional world.
Innovation must focus on aspects such as the manufacturing process, the resources used, customer management, social impact, business strategy... Focusing only on having a disruptive idea will be useless if it is not accompanied by knowledge to run it. If an improvement is also provided in any of these aspects, the result will have added value and a greater probability of success. My advice would be not to overrate creativity: executing an idea successfully is often more difficult.