Graphic designer by profession, she has been part of the team in different creative agencies and branding studio in Lima. Specialized in identity and brand management, she has studied the Master in Branding at Elisava.

Currently, Alejandra is the founder of her own branding studio, Alemax, located in Lima. Her work has been recognized in The Dieline, Packaging of the World and World Brand Design Society. Silver winner at the World Brand Design Society Awards.

Alemax is a true believer that embracing your authenticity and finding your true purpose is how you really stand out and connect with others. The same goes for brands.

She loves to encourage creatives to believe in their talent in the world of design. She loves to enjoy the process of creating brands, prints and above all, colors.