He is an Industrial Designer graduated from the ITESM Campus Querétaro. He has exchange studies at the Instituto Europeo di Design in Turin, Italy, and a Master in Packaging and Branding from Elisava. He has more than 10 years of experience working in product design, advertising, transportation, brand development and consumer experiences.

He has worked in offices such as Pininfarina Extra in Italy, Así Metagraf and Rgoletti Casa de diseño in Mexico, and has collaborated with different agencies in France and Spain, as well as having taught at UVM, Tec of Monterrey, Rigoletti Casa de design, among others.

He is currently National Director of Design and Architecture Programmes for the Universidad del Valle de México (UVM) and a partner at Diagonal Lab